How Much Does Logo Design Cost in the UK?

This article provides the necessary information about the estimated logo design cost in the UK.

If you’re planning to create a logo for your business or agency, the good news is that it doesn’t cost a fortune in the UK. Unlike expensive marketing, logos are one of the most effective ways to get your business in front of the right audience. 

A well-designed logo can help improve your credibility among your customers and build a powerful impression of your brand. 

In this article, we will try to determine the ideal budget you should keep aside for logo design. 

What’s the average cost for a logo design in the UK?

A logo design project can cost anywhere from $100 to $10,000, but these numbers are estimates. Depending on the logo designer you choose to work with and the detail of the design involved, you can always pay more or less! 

The cost of logo design in the UK depends on several factors. Some of those are mentioned below.

Number of the conceptual ideas

The logo design price is directly linked to the number of conceptual ideas the designer must provide. For example, if the logo designing service includes 5 or more conceptual ideas, the price will be higher than that of a service with 1-3 logo ideas. The more concepts you add to the service, the higher the price will go.

The complexity of the logo 

While most logos are simple and easy to create, chances are that you may want to stand out with an intricately-designed logo. 

Every edit may influence the final price tag, from the complexity of your logo to the additional attention to detail. A complex design may need more time and effort than a fairly simple one. The more details you will add, the higher the price will be. 

Research involved

If you have a brand that caters to a specific type of audience, chances are you will be charged extra for the research included.

Revisions

Sometimes, you could be asked to pay a small additional fee for the revisions. Some companies do provide free revisions as long as the original concepts remain unchanged. You will be glad to know that Splash Sol Tech’s logo design service includes free revisions. 

It’s important to note that sometimes the cost of logo design doesn’t just include the price of the logo itself but also the efforts to promote it on different social platforms. 

For example, if you’re planning to use your new logo on social media platforms, you might have to pay additional fees for the branding. 

Is logo designing expensive?

Not all logo designing services are expensive. You’ll have to consider multiple factors, from complexity to the amount of research involved, before choosing a logo designer with the best price. For example, if you have a simple design but want a high-resolution file large file size, the price will be slightly higher. So, you will have to evaluate the different available services and choose the one that provides the best value for money. 

If your brand identity has many intricate details that need to be incorporated into the logo, it will be a little more complex than usual. 

The cost of logo design depends on the scope of work. Some logo design projects can be as simple as a straightforward pattern with minimal use of colours in logo designing, while others could be more complex. However, adding branding elements like website graphics and collateral materials may cost a little extra.

Commonly, large companies require a larger branding package with complex and meticulous designs composed of particular patterns, colourways (colour combinations), and styles. 

View our professional logo examples.

What are the most cost-effective logo design services in the UK?

While many logo designing and branding services are available in the UK, not all are best for you. Any logo design process involves many different steps and specialists. If you’re a small business looking for a quick way to get started with branding, a simple logo would be a great option for you. On the other hand, large corporations need a more comprehensive logo design package that includes every possible detail relating to the log and branding.

You might want to try Splash Sol Tech’s logo design and branding service if you need a simple and quick solution or a complex logo in calligraphy. 

It’s an investment! Think long term

Logo design is an investment that greatly impacts your business’ reputation. As we have discussed, the cost of logo designing in the UK will largely depend on how much time and effort the designer puts into creating it. However, it’s not wise to skimp on quality when choosing designers who offer the best value for money. 

Break down of price for the logo designing process

If you are all set to create a logo, there are several costs that you need to consider. These include:

• Logo file resolution and size
• The number of conceptual ideas required
• The amount of research and complexity involved
• The designer’s location 
• Project timeline
• Software fee (Not mandatory in most cases) 
• Copyright and ownership terms
• The number of revisions included in the package

Also read: how to come up with a logo design

Does every logo design cost the same? 

The straight answer is no. Logo design costs vary depending on the type of logo being created. If you’re an individual or a small business, consider choosing the basic logo design package. A simple, one-colour logo may only require a few hours of work, while intricate designs could take days.

In some cases, the software used to create the logo may also increase the price of the logo. This is because logos can be created in various ways: digital, printed (on paper), or even hand-drawn. 

No matter your requirements, choose a designer who communicates well and offers free revisions to achieve the desired outcome. While detailed and clear communications may help, it may still take several rounds of revisions before you can finalise the design.

At last, it all comes down to the logo designing company you choose to design the logo. Freelancers on freelance websites can sure help you save some bucks, but that could not be in the best interest of your business, particularly if your focus is quality. 

As a general rule of thumb, plan to spend at least $200 to $500 on your logo design project as a small business. However, this is only an estimate, and the exact package price may vary greatly depending on the final terms of the service. Large companies primarily focus on quality and the ideas behind the logo. 

Do I really need a logo?

Every business and professional needs a logo in today’s market. Here are some possible reasons why your business needs a logo.

Promotes business

The value of a logo is directly proportional to how well it attracts the target audience. That’s why it’s important to have one that captures your audience’s attention and makes them want to dive more into your business identity and vision.

The viewers will remember a well-designed logo long after they’ve forgotten the product’s name. It can also help differentiate you from competitors and promote trust in your company’s brand identity, building brand loyalty over time.

Many people view a logo as just another piece of marketing collateral, but it’s much more than that. Designers experiments with different shapes, colours, and styles to stand out when creating a logo. 

Represent your brand values

Not only is a logo a visual representation of your business, but it’s also a way to show your brand’s identity and values, so choose one that fits the brand and reflects your product’s collection. 

Logos are used as a marketing tool on business cards, stationery items, and social media profiles! Take your time with logo designing and let the company have some breathing space for the best outcome. So don’t rush the process. 

Triggers emotions

With a well-designed logo, you can be sure to have a speaking element for your business that shows what the business is about and what it stands for. Think about how people might perceive your logo. Ensure your logo represents a hard-to-resist personality and triggers the viewer’s emotions. If it doesn’t do that, consider changing it until you achieve the purpose of designing the logo. 

If you’re looking to spend less, you will be glad to know there are ways to get a logo done without breaking the bank.

Examples of brands with the best logos

Conclusion

Logo designing is a complex process, and knowing how much your logo design will cost before you begin is essential. Several costs must be considered when estimating the cost of logo design in the UK. However, you must invest in the logo without second thoughts. A unique and creative logo can act as a powerful marketing tool for your business. Logos that showcase your brand’s identity and values will leave a lasting impression on the viewers’ minds. So, always take your time with the logo designing process. 

You can always contact Splash Sol Tech’s experts to discuss your logo design requirements. Our logo designing service includes free revisions and pays attention to details, your target market, and the audience. Trust once, and you will never be disappointed again!

Also read: The Psychology of Colours in Web Conversions

FAQs about the cost of logo designing in the UK

What’s the ideal budget for logo designing? 

If you’re wondering about the ideal budget for logo designing,  there are many factors you should consider.  Many factors decide how much you should pay for logo designing, from the number of concepts needed to how complicated it is. 

There are three main types of logo design: Traditional, contemporary, and abstract. The most popular choice for businesses is a traditional style which tends to be more formal and professional.

In contrast, others are more of an abstract style focusing on elements such as colour, patterns, and designs. 

Choose a designer with experience designing logos and understanding how the process works. Before you proceed, make sure you’re clear about the type of logo design service you need. As a good rule of thumb, look for creative service providers and those who don’t compromise quality. 

What is the average duration of designing a logo?

If you’re unsure how many hours it would take to design a logo, this section can help you. 

Step 1: Designing sketches

The first step is to create some rough sketches. This can be done by hand or digitally with Adobe Photoshop or Illustrator (or equivalent programs). In this step, the designer tries to figure out what style and look will best fit your brand image.

Step 2: Choose fonts and colours

Then comes choosing colours and fonts that work together yet communicate clearly; this process is called a colour theory! 

Step 3: Write the words

Choose words that best describe what kind of business or product line your company produces/sells. At this step, the designer’s goal should be to write something meaningful and appealing. 

How to find the best logo designers?

Whether you’re creating a new brand identity or redesigning an obsolete one, there are always costs involved.

The best way to determine how much the logo design will cost is by getting multiple bids from different designers. As a thumb rule, search for the best designers with authentic reviews on independent reviews websites like TrustPilot, SiteJabber, Google, Yelp or Angie’s List and choose one with the best quote for your requirements. 

Your goal should be to find designers that offer high-quality work and reasonable fees. Before you start, create a budget with a freelance designer who understands your needs and meets them with skill.

With an agency, make sure to request samples of their work before giving an estimate. Once done, set a budget that fits your needs while still being realistic, given all factors involved (time frame, experience, etc.). Want to try our professional logo and branding service – Free, non-obligation quote is available!

How much does branding cost?

A logo design is one of the essential parts of branding for which designers may charge anywhere from $50 – $1000 or more, depending on the project’s complexity. Besides, branding also includes creating a company name, title, tagline, brand positioning, brand story, logo, profile image, and many other investments that require a good share of the money.

How much do logo designers charge per hour?

The rates for logo design vary based on the specifications. You could be lucky to find designers for as low as $50, while a more complicated logo project will cost you a lot more than that – the charges may fluctuate. Usually, logo designers charge around $25 to $100 an hour, so make sure to multiply the hours required in logo designing to come up with a rough budget.