Resumecroc — From PageSpeed 42 to 95+ & 89% More Conversions with a Full Website Rebuild
Resumecroc offers professional CV writing, LinkedIn profile optimisation and interview coaching services. Their existing website was slow, poorly designed and not converting visitors. SplashSol rebuilt the site from the ground up — achieving a 95+ PageSpeed score, 89% more conversions and first-page rankings for key commercial terms.
resumecroc.co.uk/89%
Conversion Uplift
95+
PageSpeed Score
2.4x
Organic Traffic
Slow Site, Poor Rankings, Low Conversions
With a PageSpeed score of just 42 and a 73% mobile bounce rate, Resumecroc’s website was losing potential customers at every stage of the funnel.
- PageSpeed score of 42 — failing Core Web Vitals on mobile and desktop
- 73% bounce rate on mobile — users leaving before seeing the service
- No first-page keyword rankings for any commercial career service terms
- Unclear pricing, no social proof, weak CTAs — site not built to convert
- Competitor sites significantly outperforming on both speed and SEO
What We Did
Custom Web Design
Built a fast, mobile-first design communicating expertise and trust — clean typography, clear pricing tables and strategic CTAs throughout every page.
Page Speed Optimisation
Achieved 95+ PageSpeed on both mobile and desktop through image optimisation, lazy loading, critical CSS inlining and server-side caching.
On-Page SEO
Keyword research and optimisation for all pages targeting commercial terms including ‘professional CV writing UK’ and ‘LinkedIn profile writing service’.
Conversion Rate Optimisation
A/B tested CTAs, restructured pricing pages, added testimonials, live chat and trust badges — increasing conversions by 89%.
Content Strategy
Created service-specific landing pages and a blog covering career advice, CV tips and job hunting guides to attract organic traffic.
Technical SEO
Structured data markup, XML sitemap, robots.txt, canonical tags and internal linking architecture built for scalable search performance.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
89% uplift in form submissions and purchases
PageSpeed from 42 → 95+ on both mobile and desktop
Bounce rate reduced from 73% to 28%
2.4x growth in organic search visitors
First-page rankings for ‘professional CV writing UK’
40+ new keyword rankings in the first 3 months post-launch
The new website looks incredible and actually converts. Our bounce rate dropped dramatically and sales from organic search now account for 40% of our revenue. SplashSol delivered exactly what they promised.
Resumecroc
Resume Services · SEO · Web Design · United Kingdom
