Nashonuma — 195% Shopify Revenue Growth Through eCommerce SEO & Google Shopping
Nashonuma is a UK food brand specialising in authentic Nigerian and West African foods, spices and sauces. Relying entirely on paid social for sales, they needed a sustainable organic growth engine. SplashSol built a complete eCommerce SEO and Google Shopping strategy that turned organic search into their primary revenue channel.
nashonuma.com/195%
Monthly Revenue Increase
2.8x
Google Shopping ROAS
420+
Keywords Ranked
Great Products, Zero Organic Discovery
100% of Nashonuma’s sales came from paid social ads. Any pause in ad spend meant zero revenue — an unsustainable model that needed to change.
- 100% reliance on paid Instagram and Facebook ads for all revenue
- Shopify store had slow load times and missing meta data across all product pages
- Thin product descriptions not ranking for any commercial keywords
- No Google Shopping feed or Merchant Centre account configured
- Needed to reach two distinct audiences: diaspora community and mainstream UK food buyers
What We Did
Shopify SEO
Full Shopify technical audit: page speed optimisation, theme cleanup, collection and product page structure, canonical URLs and crawl issue fixes.
Product Page Optimisation
Rewrote 150+ product descriptions with keyword-rich content, structured data markup and compelling copy designed to rank and convert.
Google Shopping
Built and optimised a Google Merchant Centre feed with detailed product attributes, achieving 2.8x ROAS from the first month.
Content Strategy
Created recipe blogs, ingredient guides and buyer guides targeting informational keywords that funnelled readers into product pages.
Link Building
Featured in 8 UK food publications and African food community websites, earning high-authority backlinks to key product and category pages.
Conversion Rate Optimisation
Improved product page layout, checkout UX and trust signals — increasing add-to-cart rate by 58% and reducing cart abandonment.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
195% increase in monthly Shopify revenue
420+ keywords ranking on page 1 — up from under 20
2.8x ROAS on Google Shopping from launch
65% reduction in cost per acquisition vs paid social
3x growth in organic search traffic within 9 months
Featured in 8 UK food publications earning domain authority backlinks
SplashSol understood our unique market and built a strategy that worked. Our organic orders now consistently outperform our paid ads — something we never thought possible when we first started.
Nashonuma
Food & Beverage · eCommerce SEO · United Kingdom
