Essays UK — SEO, AI Tools Integration & Scalable Laravel Platform
Essays UK is a trusted UK essay writing service with over a decade of experience helping students. When they came to SplashSol, they needed more than SEO — they needed a scalable technical foundation. We delivered a complete overhaul: advanced SEO strategy, AI-assisted content tools integration and a high-performance Laravel and NuxtJS platform rebuild that positioned them for long-term growth.
200%
Organic Growth
400+
Keywords Ranked
3x
Platform Speed
Scaling a Complex Academic Platform in a Competitive Market
Essays UK operated in one of the most competitive academic services niches in the UK. Their existing platform had accumulated technical debt, had slow load times and lacked the SEO architecture needed to compete for high-volume essay writing terms.
With AI tools beginning to disrupt the academic writing space, Essays UK also needed a forward-thinking content and technology strategy — not just traditional SEO. SplashSol provided both.
- Slow platform with accumulated technical debt
- Poor SEO architecture across thousands of pages
- No integration of AI tools for content at scale
- Losing ground to competitors in organic rankings
- High bounce rates and poor mobile experience
What We Did
A technical-first SEO strategy combined with a complete platform rebuild and AI content integration — designed to scale Essays UK’s organic presence for years to come.
Laravel & NuxtJS Platform Rebuild
Rebuilt the core platform on Laravel and NuxtJS for improved performance, scalability and SEO-friendliness. Achieved a 3x improvement in page speed and significantly better Core Web Vitals scores.
AI Tools Integration
Integrated AI-assisted content tools within the platform to support content production at scale — enabling faster content creation, better coverage of long-tail keywords and improved internal linking across thousands of pages.
Advanced On-Page SEO
Deep keyword research and on-page optimisation across service pages, subject category pages and blog content. Targeted over 400 academic writing keywords across dissertation, essay and coursework verticals.
Web Design & UX
Redesigned key landing pages with a focus on conversion — clearer service descriptions, trust signals, pricing tools and a streamlined order journey that reduced drop-off and increased order placements.
Link Building & Authority
Built a strong backlink profile through academic partnerships, Digital PR and high-DA directory placements. Boosted domain authority and improved rankings for competitive academic writing terms.
Mobile-First Optimisation
Rebuilt the mobile experience from the ground up — fast, accessible and conversion-focused. Mobile traffic now converts at a significantly higher rate following the redesign and technical improvements.
Scalable Growth — Organic, Technical & Platform-Wide
The combination of a rebuilt platform, advanced SEO and AI content integration delivered results that compounded over time — with organic traffic growing month on month and the platform now equipped to scale sustainably.
Significant increase in organic sessions driven by improved rankings across essay writing, dissertation and coursework keywords.
From essay help to PhD thesis support — Essays UK now ranks across the full spectrum of academic writing search terms.
The Laravel and NuxtJS rebuild delivered dramatically faster load times and green Core Web Vitals scores across the board.
Integrated AI tools enabled scalable content production — expanding keyword coverage and supporting long-tail SEO growth at pace.
Redesigned pages and a streamlined order journey contributed to a measurable uplift in order placements and revenue.
SplashSol delivered on every front — a faster platform, a stronger SEO foundation and content tools that actually scale. Our organic traffic and order volumes have grown consistently since the project went live.
Essays UK
Academic Services · Essay Writing · UK
