Penophile
Splash Sol Tech helped a USA brand in establishing a robust online presence and reaching the significant milestone.
Read through this case study to the end to unveil how Splash Sol Tech’s web development experts assisted the brand in shining on the search engine’s stage. Looking to establish a strong online presence? We’re here to assist you!
Want to build a solid web presence online? We can help you!
The Challenge
Making a brand internationally recognised amidst fierce competition presents a formidable challenge. Penophile approached us with ambitious goals to attain worldwide brand status within a span of four months, and Splash Sol Tech accepted the challenge. Our task involved manually creating multiple landing pages, maintaining a consistent internal design for streamlined marketing with limited resources. To achieve this, our initial step was to meticulously design all landing pages in precise symmetry and extract data from their existing events database to dynamically populate different sections of the landing pages. Fortunately, this approach not only expedited marketing efforts but also granted the brand a distinct identity.
Analysis
Starting with the essentials, Splash Sol Tech delved into the development of event-specific landing pages while ensuring an exceptional user experience for visitors arriving on the website. Our web development professionals pooled resources to construct these landing pages from scratch. Recognising the labour-intensive nature of the process, our experts efficiently enlisted personnel from design, marketing, and development departments. Countless hours were devoted to crafting, developing, and enriching each landing page with meticulous attention to detail.
The Objectives
Enhance organic SEO search rankings and increase conversion rates
Implement a responsive design using the WordPress CMS.
Designing an accessible information architecture to target multiple audiences at the same time.
Enhance organic SEO search rankings and increase conversion rates.
Implement a responsive design using the WordPress CMS.
Designing an accessible information architecture to target multiple audiences at the same time.
Enhance organic SEO search rankings and increase conversion rates.
Implement a responsive design using the WordPress CMS.
Designing an accessible information architecture to target multiple audiences at the same time.
Our Strategy
Leveraging our years of expertise, Splash Sol Tech promptly initiated the UX Strategy phase to transform this recently launched startup into a globally recognised brand. Our experts focused on designing a minimally viable product to make a significant impact on the overall website design. Following thorough research, Splash Sol Tech’s team of experts introduced a plethora of ingenious concepts. We kick-started by devising a product roadmap to optimise various website features and sections to captivate the widest audience. Our prime focus for this specific website brand centred around three critical pages devised during the wireframe stage: product listing pages, landing pages, and blog pages – all meticulously orchestrated to ensure optimal user engagement and interaction. Regardless of design intricacies, the landing page’s objective was to offer visitors a snapshot of the company’s mission and swiftly acquaint them with the website’s specifications. At Splash Sol Tech, we designed the website with an aim to guide maximum visitors to the list pages, thereby enticing them to explore the available specifications within the categories. The remaining pages were crafted to provide visitors with a comprehensive, seamless journey, complete with a clear path to the subsequent actions they needed to undertake. Our second area of focus was the conversion funnel. The adept team at Splash Sol Tech invested considerable effort into crafting a frictionless conversion funnel, given the client’s distinctive business strategy and positioning in the high-value marketplace.
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