🛒 Glasgow-Based eCommerce SEO Agency

eCommerce SEO Services That Drive Traffic, Rankings & Revenue

Competing in eCommerce without SEO means paying for every visitor. Our eCommerce SEO services build a sustainable organic channel that drives qualified traffic to your product and category pages — growing revenue without growing ad spend.

Get Your Free eCommerce SEO Audit

No obligation • Response within 24 hours

eCommerce SEO That Grows Revenue, Not Just Traffic

Shopify and WooCommerce SEO built around commercial intent — optimising the pages that drive sales, not just clicks.

195%

Avg. Revenue Growth

420+

Keywords Ranked pg.1

2.8x

Google Shopping ROAS

9 Mo.

Avg. ROI Timeline

🛒 Founder-Led eCommerce SEO Agency

eCommerce SEO That Turns Organic Traffic Into Sales

Most eCommerce sites leave revenue on the table through poor product page optimisation and no organic strategy. At SplashSol, we build an eCommerce SEO engine — as part of our full SEO service — that turns your store into a sustainable traffic and revenue machine.

Shopify & WooCommerce SEO

Product page optimisation

Google Shopping feed setup

Revenue-focused strategy

eCommerce SEO Expert at SplashSol
Growing eCommerce Revenue
User User User
(4.8) Client Results

What’s Included in Our eCommerce SEO Service

Product Page Optimisation Icon

Product Page Optimisation

Rewrite product titles, descriptions and metadata with commercial-intent keywords, structured data and compelling copy that ranks in search and converts browsers into buyers.

Category Page SEO Icon

Category Page SEO

Optimise category and collection pages — the highest-value pages in any eCommerce site — with targeted keywords, unique content and strong internal linking to product pages.

Shopify & WooCommerce SEO Icon

Shopify & WooCommerce SEO

Platform-specific technical SEO for Shopify and WooCommerce — fixing duplicate content from faceted navigation, improving crawl efficiency and optimising theme performance.

Google Shopping Feed Icon

Google Shopping Feed

Build and optimise a Google Merchant Centre product feed with accurate attributes, product types and GTINs to maximise visibility and ROAS across Shopping campaigns.

eCommerce Link Building Icon

eCommerce Link Building

Earn backlinks from product review sites, industry publications, gift guides and influencer content to build category-level authority and improve competitive rankings.

Conversion Rate Optimisation Icon

Conversion Rate Optimisation

Improve product page layout, trust signals, image quality, pricing presentation and checkout UX to increase the percentage of organic visitors who actually purchase.

Our eCommerce SEO Process

A revenue-first approach — from store audit to product page optimisation, link building and ongoing performance monitoring.

01

eCommerce SEO Audit

Full technical and on-page audit of your store — identifying crawl issues, duplicate content from faceted navigation, thin product descriptions and missed keyword opportunities.

02

Keyword & Category Mapping

Map high-commercial-intent keywords to category and product pages — ensuring every page targets the right terms and no two pages cannibalise each other.

03

Product & Category Optimisation

Rewrite product descriptions, category copy and metadata at scale — optimising for search intent, keyword relevance and conversion.

04

Technical & Platform Fixes

Fix Shopify or WooCommerce-specific technical issues including duplicate URLs, pagination, canonicals and site speed — giving every product page the best chance to rank.

05

Link Building & Authority

Build backlinks to category and product pages from relevant publishers, review sites and industry blogs — increasing domain and page authority for competitive terms.

06

Revenue Tracking & Reporting

Connect organic traffic directly to revenue through GA4 and Search Console — reporting on rankings, traffic growth and organic revenue impact.

Client Results

SplashSol understood our unique market and built a strategy that worked. Our organic orders now consistently outperform our paid ads — something we never thought possible when we first started.

Nashonuma

Food & Beverage · eCommerce SEO · United Kingdom

★★★★★

4.8/5 from our clients

eCommerce SEO FAQs

Common questions about our eCommerce SEO services

1. What is eCommerce SEO?
eCommerce SEO is the process of optimising online stores to rank higher in search results for commercial and product-related keywords — covering product pages, categories, platform-specific technical fixes and link building.
2. How long does eCommerce SEO take to show results?
Initial improvements in keyword rankings typically appear within 3–4 months. Significant revenue impact from organic search usually develops over 6–12 months as rankings compound and more pages start performing.
3. Do you work with Shopify and WooCommerce?
Yes. We have extensive experience with both platforms — including Shopify-specific issues like duplicate product URLs, collection page pagination and theme performance, as well as WooCommerce canonical issues and crawl optimisation.
4. What is the difference between eCommerce SEO and PPC?
eCommerce SEO builds long-term organic rankings that generate free, compounding traffic. PPC advertising drives immediate paid traffic that stops when your budget does. The two work best together.
5. How do you optimise product pages for SEO?
We optimise product titles, meta descriptions, URL slugs and descriptions with commercial-intent keywords, add structured data markup for rich snippets and improve image SEO with optimised alt text and file sizes.
6. Can eCommerce SEO work alongside Google Shopping?
Absolutely. Organic SEO and Google Shopping complement each other — SEO builds long-term free visibility while Shopping captures high-intent buyers at the moment of purchase. Together they maximise your store’s total search visibility.