AAG Halal Foods — 240% Online Revenue Growth Through eCommerce SEO & Google Shopping
AAG Halal Foods (aagfoods.com) is a UK-based halal food retailer offering halal-certified meat, groceries and speciality products. With a loyal local customer base but minimal online presence, SplashSol built a comprehensive eCommerce SEO and paid media strategy that turned them into a UK-wide online retailer.
aagfoods.com/240%
Online Revenue Increase
4.2x
Google Shopping ROAS
180%
Organic Traffic Growth
Great Products, No Online Discovery
Despite excellent products and strong local demand, AAG was invisible in online search — missing out on the growing UK market for halal grocery delivery.
- Ranked on page 3+ for ‘halal meat delivery UK’ and similar high-intent searches
- Product pages lacked meta data, descriptions and structured data
- No Google Shopping feed or paid media strategy to compete with larger retailers
- No local SEO presence beyond physical shop signage
- Low domain authority limiting organic ranking potential
What We Did
eCommerce SEO
Optimised 200+ product pages with keyword-rich titles, descriptions and schema markup. Built category pages targeting high-volume halal food searches.
Google Shopping
Set up and optimised a Google Merchant Centre feed and Shopping campaigns, achieving 4.2x ROAS on halal meat and grocery products.
Local SEO
Optimised Google Business Profile and built local citations to capture ‘halal butcher near me’ and local delivery searches.
Link Building
Earned backlinks from halal food blogs, UK Muslim community websites and food directories to strengthen domain authority.
Content Marketing
Published halal food guides, recipe content and buying guides that attracted organic traffic and built brand authority.
Conversion Optimisation
Improved checkout flow, added trust signals and streamlined the mobile shopping experience to boost conversion rates by 45%.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
240% increase in online revenue within 8 months
180% growth in organic search traffic
4.2x ROAS achieved through Google Shopping campaigns
200+ product pages now ranking on page 1 for long-tail keywords
45% improvement in mobile conversion rate after UX optimisation
Top 3 rankings for ‘halal meat delivery UK’ and related searches
SplashSol helped us reach halal food buyers across the entire UK — not just our local area. Our online orders have more than tripled and the Google Shopping campaigns are incredibly profitable. They understand both digital and our market.
AAG Halal Foods
Halal Food Retail · eCommerce SEO · United Kingdom
