Zapit Pest Melbourne — From Zero Visibility to #1 on Google for Pest Control Melbourne
Zapit Pest & Termite Control is Melbourne’s trusted pest control company with 15+ years of experience. They came to SplashSol with an outdated website, no local SEO presence, and fierce competition from national chains. We rebuilt their digital presence from scratch and dominated Melbourne’s pest control search landscape.
zapitpestmelbourne.com.au/312%
Organic Traffic Increase
#1
Pest Control Melbourne
200+
Google Reviews
Great Service, Zero Online Visibility
Despite years of excellent service and a loyal customer base, Zapit was invisible online — ranking on page 4+ for their core keywords while national competitors dominated every local search.
- No Google Maps presence or map pack visibility
- Outdated website with 78% bounce rate and poor Core Web Vitals
- Fewer than 10 Google reviews vs competitors with hundreds
- No suburb-level landing pages targeting Melbourne areas
- No structured technical SEO foundation on existing website
What We Did
Website Redesign
Built a fast, mobile-first website with clear service pages, conversion-optimised CTAs, and trust signals including reviews, accreditations and service guarantees.
Technical SEO
Full site audit and fixes: Core Web Vitals, schema markup, XML sitemap, canonical tags and structured data for local business.
Local SEO & GBP
Complete Google Business Profile optimisation, NAP consistency across 40+ citation sources, and suburb-level landing pages for Melbourne.
Content Strategy
Created 20+ service and location pages targeting high-intent keywords like ‘termite inspection Melbourne’ and ’emergency pest control Melbourne’.
Digital PR & Links
Earned high-quality backlinks from Melbourne directories, home improvement blogs and local business associations.
Review Generation
Post-service review request system grew Zapit’s Google reviews from under 10 to 200+ in under 6 months.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
312% increase in organic search traffic within 6 months
#1 Google ranking for ‘pest control Melbourne’ and 50+ related keywords
200+ Google reviews with 4.9-star average — up from under 10
68% reduction in bounce rate after website redesign
4x increase in inbound call volume from organic search
Top 3 Google Maps for 15+ Melbourne suburb searches
SplashSol completely transformed our online presence. We went from being invisible on Google to ranking #1 for our most important keywords. The phone hasn’t stopped ringing since. Best investment we’ve made.
Zapit Pest Melbourne
Pest Control · Local SEO · Melbourne, Australia
