Research Prospect — 300% More Traffic, 783 New Keywords & Full Laravel Platform Rebuild
ResearchProspect.com is a UK-based academic research and writing services platform. When they came to SplashSol, their website had significant technical SEO issues, a slow Laravel platform, and limited organic visibility in a hyper-competitive space. We rebuilt the platform, fixed the foundations, and deployed a content and Digital PR strategy that tripled their organic traffic.
researchprospect.com/300%
Organic Traffic Growth
783
New Keywords Ranked
#1
Rankings Achieved
Good Platform, Poor Digital Visibility
ResearchProspect had strong brand recognition through word-of-mouth but a website that was technically broken — slow load times, poor Core Web Vitals, duplicate content issues, and no structured SEO architecture.
- Slow Laravel platform with poor Core Web Vitals
- Thin content across service and subject pages
- No systematic keyword strategy or content clusters
- Limited backlink profile against well-funded competitors
- No structured internal linking or SEO hierarchy
What We Did
Technical SEO Overhaul
Full Laravel platform audit and rebuild — fixed crawl errors, duplicate content, URL structure, XML sitemap and robots.txt. Core Web Vitals brought to ‘Good’ status.
Content Architecture
Built a subject-by-subject content cluster strategy covering all academic disciplines. 200+ optimised service and information pages created.
Digital PR & Links
Secured placements on UK university blogs, research platforms and academic directories — building genuine domain authority.
Web Design Refresh
Redesigned key landing pages for improved UX, trust signals and conversion performance, including service-specific pages and subject category hubs.
On-Page SEO
Keyword research and optimisation across all service pages, with structured data, FAQPage schema and breadcrumb markup implemented throughout.
Conversion Tracking
Set up comprehensive GA4 and Google Search Console tracking to attribute organic revenue and guide ongoing strategy decisions.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
300% increase in organic search traffic within 12 months
783 new keywords ranking on page 1 across academic service terms
Top 3 positions for high-value commercial keywords
Core Web Vitals improved from ‘Poor’ to ‘Good’ across all metrics
40% increase in organic conversion rate post-redesign
Domain authority increased significantly through Digital PR link building
SplashSol delivered an end-to-end transformation — from the technical platform rebuild to a content strategy that has consistently grown our organic traffic quarter on quarter. They understand our market and deliver results.
Research Prospect
Academic Services · SEO · Web Design · United Kingdom
