Essays UK — 5x Traffic Growth with AI Platform Rebuild & SEO
Essays UK is a UK-based academic essay writing service operating in one of the most competitive SEO niches online. SplashSol rebuilt their Laravel and NuxtJS platform, deployed AI-assisted content production tools, and implemented a technical SEO strategy that compounded organic growth month on month.
essays.uk/5x
Organic Traffic Growth
2,000+
Keywords Ranked
60%
Revenue from Organic
Huge Competition, Limited Organic Presence
The academic writing space has some of the highest CPCs and most aggressive SEO competition in the UK. Essays UK had a slow platform, thin content, and were being outranked by well-funded competitors on every important keyword.
- Slow Laravel platform with poor Core Web Vitals performance
- Thin content pages unable to compete with established platforms
- No structured keyword or content cluster strategy
- Low domain authority against major academic writing competitors
- Platform not designed for scalable SEO content production
What We Did
Laravel & NuxtJS Platform Rebuild
Rebuilt the core platform on Laravel and NuxtJS — dramatically improving server response times, Core Web Vitals, and the ability to produce and publish content at scale.
AI Content Tools
Built custom AI-assisted content production workflows enabling Essays UK to produce high-quality, SEO-optimised subject and topic pages 10x faster.
Content Architecture
Designed and implemented a subject-cluster content architecture covering all academic disciplines, qualification levels and essay types.
Authority Link Building
Built a white-hat link building programme targeting UK education websites, student communities and academic directories.
Technical SEO
Schema markup, XML sitemap rebuild, canonical tag audit, internal linking architecture and site speed optimisation across thousands of pages.
Analytics & Reporting
Set up revenue attribution tracking to connect organic traffic directly to platform purchases and subscription revenue.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
5x organic traffic growth within 12 months of platform rebuild
2,000+ keywords ranking on page 1 across academic writing terms
60% of revenue now attributable to organic search
Core Web Vitals from ‘Poor’ to ‘Good’ across mobile and desktop
AI content tools reduced content production time by 10x
Domain authority grew significantly through targeted link building
The platform rebuild alone transformed our SEO performance. Combined with the content strategy and link building, we’ve gone from struggling to compete to ranking at the top for our most valuable keywords. SplashSol delivered everything they promised.
Essays UK
Academic Writing · SEO · AI Platform · United Kingdom
