Ogham Jewellery — 30% More Traffic, 783 New Keywords & 300% Growth in Social Visibility
Ogham Jewellery is a premium Celtic-inspired jewellery brand selling via Shopify. When they came to SplashSol, their website lacked SEO structure, their social media presence was minimal and their Shopify store was underperforming in organic search. We rebuilt the foundation — from technical SEO and content architecture to social media campaigns — and delivered measurable, lasting growth.
30%
Organic Traffic Increase
783
New Keywords Ranked
300%
Social Media Visibility
A Beautiful Brand Invisible Online
Ogham Jewellery had strong products and an authentic brand story — but no organic visibility, a Shopify store with weak SEO architecture, and social media channels that were not converting followers into customers.
Their competitors were dominating search results for Celtic jewellery and related terms. Without a clear digital strategy, traffic was stagnant and social media reach was minimal.
- No technical SEO foundation on Shopify
- 0 first-page rankings for target keywords
- Social media with low reach and no paid strategy
- Shopify store design not optimised for conversion
- No structured backlink or Digital PR strategy
What We Did
A full-stack digital strategy covering SEO, web design and social media — all built around driving real revenue for Ogham Jewellery.
Technical SEO Audit & Fix
Full Shopify technical SEO audit — fixed crawlability issues, duplicate content, canonical tags, schema markup and site speed. Rebuilt URL structure for SEO hierarchy.
On-Page SEO & Content
Optimised all product and collection pages with targeted keywords. Created SEO-focused content for category pages, blog posts and buying guides to capture long-tail search demand.
Digital PR & Link Building
Secured high-quality backlinks through targeted outreach and Digital PR campaigns, building domain authority and supporting rankings for competitive jewellery keywords.
Social Media Advertising
Launched targeted Meta and Instagram ad campaigns. Created scroll-stopping creatives aligned with the Ogham brand, achieving 300% growth in social visibility and increased sales through social channels.
Shopify Web Design
Redesigned key pages of the Shopify store for improved UX, faster load times and higher conversion rates. Improved product page layout, navigation and mobile experience.
Local SEO & GMB
Optimised Google Business Profile and implemented local SEO strategies to improve visibility in local and map-based searches, supporting both online and in-person sales.
Measurable Growth Across Every Channel
Within the campaign period, Ogham Jewellery saw significant improvements across organic search, social media and on-site performance — with results that continue to compound month on month.
More qualified visitors landing on the site through Google search — without paid ads.
Across product pages, category pages and blog content — including competitive Celtic jewellery terms.
Targeted Meta and Instagram campaigns dramatically increased brand reach and drove direct sales through social channels.
Redesigned product pages and improved site speed contributed to higher engagement and conversion rates.
Digital PR and outreach campaigns secured authoritative backlinks, increasing domain authority and supporting long-term rankings.
SplashSol completely transformed our online presence. Our traffic is up, we are ranking for hundreds of new keywords, and our social media campaigns are actually driving sales. Exactly what we needed.
Ogham Jewellery
eCommerce · Celtic Jewellery · UK
