Frequently Asked Questions

SplashSol (Splash Solutions Limited) is a performance-focused digital marketing agency based in Glasgow, Scotland. We help businesses across the UK, USA, Australia and globally grow their online presence through SEO, PPC, web design and social media advertising. We’re a founder-led team — meaning you always work directly with senior strategists, not account managers reading from scripts.

We work with a wide range of businesses — from local Glasgow service businesses and UK eCommerce brands to international SaaS companies and academic platforms. Our sweet spot is ambitious SMEs and scale-ups who want measurable growth, not vanity metrics. Check our case studies to see the range of industries we’ve delivered results for.

A few things set us apart: First, we’re founder-led — you always have direct access to senior decision-makers. Second, we’re obsessively ROI-focused — we don’t chase awards or produce pretty reports that collect dust. Third, we have genuine in-house expertise across SEO, PPC, web development and content, so your campaigns work together rather than in silos. And fourth, we’re based in Glasgow — not a faceless offshore operation.

Absolutely. While we’re based in Glasgow, a significant portion of our clients are in the USA, Australia, Canada and across Europe. We have proven experience delivering results in highly competitive international markets including the US academic services space, Australian pest control, and global SaaS. We work across time zones and are comfortable managing multi-country campaigns.

The honest answer is: it depends. For new websites, you typically start seeing meaningful movement within 3–6 months. For established sites with some existing authority, we often see results within 4–8 weeks for technical improvements and 2–4 months for content-driven ranking gains. Competitive national keywords can take 6–12 months to dominate. We give realistic timelines based on your specific situation during our initial free SEO audit — we never overpromise.

Our SEO service is comprehensive and tailored to your goals. Typically it includes: a full technical SEO audit and fixes (site speed, Core Web Vitals, crawlability), keyword research and strategy, on-page optimisation, content strategy and creation, link building through digital PR and outreach, local SEO (Google Business Profile, citations), and monthly reporting with real data. We also cover schema markup, internal linking and conversion rate improvements.

We don’t guarantee specific positions — and you should be very wary of any agency that does. Google’s algorithm updates constantly and no legitimate agency can control rankings directly. What we do guarantee is a structured, proven process that consistently delivers results. Our case studies show 180–312% organic traffic increases across multiple industries. We track and report rankings transparently every month.

Yes — local SEO is a core service and we have deep expertise in the Glasgow and Scottish market. We optimise your Google Business Profile, build local citations, create location-specific landing pages, manage review strategy, and ensure you appear in the Google Maps pack for your target keywords. Whether you’re a plumber in the West End or a law firm in Edinburgh, local SEO is one of the highest-ROI investments you can make.

We manage campaigns across Google Ads (Search, Shopping, Display, YouTube), Microsoft Ads (Bing), Facebook & Instagram Ads, LinkedIn Ads, and TikTok Ads. Our approach is to find the right platform mix for your audience and budget — not push you towards the highest-commission option. For most B2C businesses, Google + Facebook is the strongest combination. For B2B, Google + LinkedIn typically delivers best results.

As a rough guide: for Google Ads in competitive UK markets, a minimum of £1,000–£2,000/month in ad spend is typically needed to generate enough data to optimise effectively. For less competitive niches or local campaigns, £500/month can work. Our management fee is separate. We always recommend the minimum viable budget before you commit — visit our PPC page for more details.

We measure success by cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and revenue generated — not just clicks and impressions. We set up proper conversion tracking from day one, including form submissions, calls, purchases and custom micro-conversions. You receive monthly reports with full visibility into spend, performance and what we’re doing to improve it.

We build performance-focused websites across WordPress, Shopify, and custom frameworks (Laravel, Next.js, NuxtJS). Our work spans service business sites, eCommerce stores, SaaS platforms, corporate sites, landing pages and content portals. Every site we build is optimised for speed (90+ PageSpeed), SEO, mobile responsiveness and conversions. See our web design services page for more.

A standard 10–15 page WordPress site typically takes 4–6 weeks from kickoff to launch. A more complex eCommerce build or custom Laravel application can take 8–16 weeks. The biggest factor affecting timeline is usually content — we recommend starting content gathering as early as possible. We provide a detailed project plan with clear milestones before work begins.

Yes. We offer flexible monthly maintenance and support packages covering security updates, plugin management, performance monitoring, content updates and technical support. Many clients combine a website maintenance package with ongoing SEO — which means we’re constantly improving both the technical foundation and the search performance of their site.

We don’t publish fixed pricing because every project is different. Our SEO retainers typically start from £800/month, web design projects from £2,500, and PPC management from £500/month (plus ad spend). We’re not the cheapest option in Glasgow — but we deliver results that justify the investment. Start with our free SEO audit to see exactly what your website needs before spending anything.

After initial contact, we schedule a discovery call to understand your business, goals, competitors and budget. We provide a tailored proposal within 3–5 working days. Once agreed, onboarding involves: a kickoff call, access requests (GA4, GSC, ad accounts), a full audit within the first 2 weeks, and a strategy presentation before any work goes live. You’ll have a dedicated point of contact throughout.