🔗 Free Marketing Tool
UTM Campaign URL Builder
Build trackable campaign URLs for Google Analytics. Add UTM parameters for source, medium and campaign, and get a clean, copy-ready link instantly.
Your tracking URL:
Why Use UTM Tracking
UTM parameters let Google Analytics tell you exactly which campaigns, emails and posts drive your traffic and leads. Without them, that traffic gets lumped together and you cannot prove what is working. Consistent UTM tagging is the foundation of measurable marketing and better budget decisions.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to a URL that tell Google Analytics where a visitor came from. The three key ones are source, medium and campaign.
What is the difference between source and medium?
Source is where the traffic comes from (e.g. google, newsletter), and medium is the type of traffic (e.g. cpc, email, social). Use them consistently across campaigns.
Do UTM tags affect SEO?
No. UTM tags are for tracking and do not affect rankings. Avoid using them on internal links, and never on your canonical URLs.
Can you set up campaign tracking for us?
Yes. We build analytics, UTM tracking and automated reporting as part of our automation and PPC services. Get in touch for a free consultation.