Mathtutor.co.uk — 1,200+ Keywords Ranked & 280% Traffic Growth with Content-Led SEO
Mathtutor.co.uk provides maths tutoring for GCSE, A-Level and primary students across the UK. Competing against Tutorful, MyTutor and thousands of local tutors, they needed a surgical content and local SEO strategy to break through. SplashSol delivered exactly that.
mathtutor.co.uk/1,200+
Keywords Ranked
280%
Traffic Growth
3x
More Enquiries
Big Competitors, Small Online Footprint
The UK tutoring space is dominated by well-funded platforms with years of SEO investment. Mathtutor needed a smarter strategy, not a bigger budget.
- Tutorful and MyTutor dominating every target keyword with massive domain authority
- No local landing pages targeting ‘maths tutor [city]’ searches
- Fewer than 20 total keyword rankings when engagement started
- Thin service pages unable to rank for competitive educational terms
- No content strategy to build topical authority in the maths tutoring space
What We Did
Content Strategy
Built a content hub covering GCSE, A-Level and primary maths — 80+ articles targeting informational and commercial keywords to establish topical authority.
Local SEO
Created 30+ location-specific landing pages targeting ‘maths tutor [city]’ searches in every major UK city and suburb.
On-Page Optimisation
Rewrote all service pages with proper keyword targeting, internal linking architecture and schema markup for tutoring services.
Link Building
Earned backlinks from UK education forums, parent communities and GCSE revision websites to build domain authority.
Schema Markup
Added Course, Service and FAQ schema markup to key pages, improving CTR from search results significantly.
Analytics & Tracking
Set up proper goal tracking for enquiry forms and phone calls to tie SEO work directly to business outcomes.
The Outcome
Here’s what we delivered — measurable growth across the metrics that matter most to the business.
1,200+ total keyword rankings — up from under 20
280% increase in organic traffic in 10 months
Top 3 for ‘maths tutor [city]’ across 30 UK locations
3x increase in weekly enquiries from organic search
Featured in UK education directories and parent forums
Domain authority grew from 12 to 34
We were invisible on Google. SplashSol’s content strategy was methodical and patient — and the results speak for themselves. We now get consistent enquiries from organic search every single day.
Mathtutor
Education · Local SEO · United Kingdom
