A website redesign should be budgeted around business journeys, reusable components, content migration, integrations and launch risk—not visual page count alone. SplashSol’s Growth Website Sprint is typically scoped at £3,000–£8,000 for a focused service-business website. Larger ecommerce, multilingual or custom-system work needs separate discovery.
Website Redesign Planning Ranges
| Project | SplashSol planning range | Typical scope |
|---|---|---|
| Focused Growth Website Sprint | £3,000–£8,000 | Core messaging, reusable components, priority pages, measurement and launch |
| Conversion-page improvement | Scoped fixed project | Improve one service journey without rebuilding everything |
| Complex redesign | After discovery | Ecommerce, multilingual content, memberships or custom integrations |
| Ongoing growth | Separate monthly scope | SEO, testing, content and lead-operation improvements after launch |
What Changes the Price?
Messaging and content
A redesign costs less when the business already has clear positioning, proof, photography and approved copy. Interviews, case-study development and content migration add valuable work that should be visible in the proposal.
Design system and components
Reusable service, proof, FAQ, pricing and call-to-action components make the site easier to maintain. Eight unique visual compositions can cost more than twenty pages assembled from a deliberate component library.
Integrations
Forms, CRM, booking, payments, inventory, email and analytics must be specified and tested. A redesign that looks better but loses enquiries or attribution is a failed project.
Migration risk
Changing URLs, navigation, copy and templates can affect search visibility. A crawl, redirect map, metadata transfer, staging checks and post-launch monitoring should be included when the existing site receives organic traffic.
Where the Budget Goes
| Stage | Work | Evidence of completion |
|---|---|---|
| Discovery | Goals, audiences, journeys, analytics and content inventory | Agreed scope and success measures |
| Structure | Navigation, page roles and internal links | Approved sitemap and page briefs |
| Design | Reusable responsive components | Desktop and mobile component states |
| Build | CMS templates, integrations and tracking | Testable staging website |
| Migration | Content, URLs, metadata and redirects | Validated mapping and crawl |
| Launch | Forms, speed, analytics and indexability checks | Launch checklist and baseline |
When You Do Not Need a Full Redesign
If the brand is credible and the platform is maintainable, improving the main service pages, proof and contact journey may create value faster. A full redesign is justified when the structure prevents growth, the CMS is unsafe or hard to maintain, the mobile experience is poor, or important integrations cannot work reliably.
Three Common Budget Traps
- Buying pages instead of decisions: a long page list does not guarantee clear buyer journeys.
- Leaving content until the end: placeholder copy hides layout and approval problems until launch.
- Ignoring migration: lost URLs, metadata and internal links can erase existing search value.
Questions to Put in the Proposal
- Who owns copy, photography and approvals?
- Which components will be reusable in WordPress?
- Which forms and integrations will be tested?
- How will existing URLs and search performance be protected?
- What is excluded from the fixed price?
- Who supports the site after launch?
Plan a redesign around growth
SplashSol will review the current site and identify whether you need a full Growth Website Sprint or a smaller conversion-focused intervention.
Related SplashSol Guides
- How much does a website cost in the UK?
- Signs your website needs a redesign
- Website conversion-rate optimisation
Frequently Asked Questions
How much does a website redesign cost in the UK?
SplashSol’s focused Growth Website Sprint is normally scoped at £3,000–£8,000. Complex ecommerce, multilingual or custom-system projects require separate discovery.
How long does a redesign take?
Timing depends on content readiness, approval speed, integrations and migration complexity. A focused component-based project moves faster than a large custom build.
Will a redesign hurt SEO?
It can if URLs, content, metadata, internal links or indexability are changed without a migration plan. Proper mapping and post-launch validation reduce the risk.
Should I redesign or improve the existing site?
Improve the existing site when its structure and platform can support the required journeys. Redesign when fundamental architecture, maintainability or integration constraints prevent progress.
Is copywriting included?
Only when the proposal explicitly includes it. Content ownership, interviews, case studies and approvals should be agreed before design begins.
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