Research Prospect — 300% Traffic Growth Through Technical SEO, Link Building & Laravel Platform
Research Prospect is a leading UK-based academic writing and dissertation support platform. When they partnered with SplashSol, their organic traffic was stagnant, the website had deep technical SEO issues, and their domain authority was too low to compete for high-value academic search terms. We executed a full-stack SEO and web strategy — and the results speak for themselves.
300%
Traffic Growth
500+
Keywords Ranked
4x
Domain Authority
A High-Potential Platform Held Back by Technical Debt
Research Prospect had a strong product and loyal user base, but their online visibility was severely limited. The website was built on a custom Laravel stack with poor SEO architecture, the content was not optimised for search, and a weak backlink profile meant they couldn’t compete for the keywords that mattered.
Competitors in the academic writing space were dominating page 1 for high-intent terms like “dissertation help UK” and “essay writing service”. Research Prospect needed a complete SEO overhaul — technical, content and off-page.
- Poor technical SEO on the Laravel platform
- No structured content strategy or keyword targeting
- Weak domain authority — outranked on all target terms
- Slow page speed and poor Core Web Vitals scores
- No Digital PR or link building strategy in place
What We Did
A comprehensive SEO, web design and Digital PR strategy built to dominate academic search results and drive sustainable organic growth for Research Prospect.
Laravel SEO Architecture
Rebuilt the entire SEO architecture on the Laravel platform — fixed crawlability, implemented proper URL structures, schema markup, canonical tags and resolved duplicate content across thousands of pages.
Keyword Research & Content Strategy
Conducted deep keyword research across academic writing verticals. Developed a content roadmap targeting high-intent terms, created optimised landing pages and a blog strategy to capture long-tail traffic.
Digital PR & Link Building
Executed a targeted Digital PR campaign securing high-DA backlinks from education, media and industry publications. Built a strong, diverse backlink profile that drove domain authority growth month on month.
Web Design & UX Improvements
Redesigned key pages including the homepage, service pages and order flow for better UX, faster load times and higher conversion rates. Implemented mobile-first design improvements throughout.
Core Web Vitals & Speed
Optimised site speed across the Laravel platform — image compression, caching, code minification and server optimisations. Achieved significant improvements in LCP, CLS and FID scores.
Tracking & Reporting
Set up comprehensive GSC, GA4 and rank tracking dashboards. Monthly performance reporting with clear KPIs, keyword movement tracking and conversion attribution across all organic channels.
300% Traffic Growth & Sustained Organic Dominance
The results delivered for Research Prospect went far beyond initial targets. Organic traffic tripled, hundreds of new keywords reached page 1, and the site’s domain authority grew significantly — establishing Research Prospect as a dominant player in the UK academic writing space.
Organic sessions tripled within the campaign period, driven by improved rankings across hundreds of academic search terms.
From virtually no first-page rankings to dominating high-intent academic writing terms across the UK market.
Digital PR and strategic link building campaigns secured high-DA backlinks, significantly boosting domain authority.
Technical SEO fixes and speed optimisations across the Laravel platform resulted in a fully green Core Web Vitals report.
Higher qualified traffic combined with improved UX led to a measurable uplift in order placements and enquiries.
SplashSol’s SEO work completely changed our organic trajectory. Our target keywords jumped from page 3 to top 5 positions within months, and organic traffic is now our primary revenue channel. Genuinely outstanding work.
Research Prospect
Academic Services · EdTech · UK
